Decade guide

Advertising by Decade

Use physical production, product history, typography, media, and dated context to research advertising periods.

Start with the exact physical object, then narrow by campaign, date, manufacture, place, and condition.
Decade guide

Advertising Before 1880

Letterpress notices, broadsides, early illustrated billheads, patent-medicine material, labels, and merchant ephemera.

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Decade guide

1880s Advertising

Chromolithographed trade cards, die cuts, elaborate labels, patent medicines, local merchant overprints, and Victorian imagery.

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1890s Advertising

Poster art, magazines, bicycles, department stores, expositions, branded packaging, and national campaigns.

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1900–1909 Advertising

Progressive-era products, catalogs, postcards, transportation, electric goods, food packaging, and print illustration.

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1910s Advertising

Automobiles, war-era campaigns, home products, magazines, catalogs, and changing print technologies.

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1920s Advertising

Art Deco, radio, automobiles, cigarettes, travel, cosmetics, department stores, and consumer-credit messaging.

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1930s Advertising

Depression-era value appeals, streamline design, radio sponsorship, travel, food, and illustrated consumer campaigns.

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1940s Advertising

Wartime production, rationing, patriotic campaigns, postwar transition, aviation, appliances, and home-front imagery.

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1950s Advertising

Television, suburban life, automobiles, appliances, diners, packaged food, mid-century illustration, and store displays.

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1960s Advertising

Modernist layouts, photography, youth culture, space-age products, fashion, automobiles, and television campaigns.

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1970s Advertising

Bold typography, lifestyle photography, environmental themes, electronics, energy concerns, and regional retail.

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Decade guide

1980s–1990s Advertising

Cable television, computers, sneakers, fast food, video games, glossy magazines, direct mail, and promotional merchandise.

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